Last Thursday I attended the Lane Bryant Flagship launch party. Thank the fashion gods that they’ve opened a store right in the heart of NYC! (There use to be one on 34th st a few years ago, but that’s been closed for a while). With the launch of the new flagship store comes the re-vamp of the brand as well; more trend-driven, fashion-forward styles, a younger voice and look, and an increase in the higher price point, higher-quality options within the Lane Collection.
I had a blast at the party; I met other style bloggers, like Marcy Guevara, interviewed Lane Bryant’s CMO Liz Crystal, singer/actress Carnie Wilson and television personality Jay Manuel, and enjoyed the beautiful store and clothes.
If you’re in NYC you’ve got to stop by the new store! It’s so inviting and modern, and they will have certain styles that will only be available at that specific location.So check it out, your wardrobe will thank you! (even if your wallet might be mad.)
Lane Bryant Flagship Store, 225 West 34th Street; 646.216.5456.
(I will post a future article that details my outfit, so don’t worry!)