Wednesday rolled around and even though New York Fashion Week technically didn’t start until Thursday, that didn’t stop brands from showing their wares. Forget about being fashionably late, these designers knew that showing up early is the way to go.
Held at the ski lodge-chic Maple, the Nobis press preview showcased their stylish and practical jackets. We cozied up with some champagne, chatted with the CMO of Nobis, and snuggled under the antler-covered ceiling.
Fashion & technology is a match made in heaven, and Epson is killing the game. All of the designs were created through Epson printing and were digitally printed onto the garments. A myriad of designers showed a few garments each that they had created with Epson, and each was more stunning than the next.
Vivi Moya’s NYFW debut of VIVI Academy initially evoked thoughts of Valentine’s Day, but those ♥ were more about “likes” than love. Moya was influenced by “Generation Selfie” and the pervasive social media culture that has made the gathering of “likes” an obsession for many. Her color palette also drew from popular social sites, like Tumblr blue and Instagram brown. As models stood around, staring into the abyss, a video played on repeat against a bare wall, showing a model doing lines and lines of heart-shaped glitter – addicted to the “likes” she was gathering.
This collection reflects a period of time when the designer, Claudia Li, was experiencing emotional distress. You can see this in her use of extreme origami knots, frayed sleeves, and asymmetrical shapes. You can see a video about the collection here.
Sachin & Babi:
Like ripped from the pages of a Vogue editorial, Sachin & Babi‘s collection of gorgeous gowns, displayed in stylish vignettes at 632 Hudson. The space is a hidden gem on Hudson street in NYC, but the interior resembles an elegant private chateau. Elegant flower-dotted ballgowns and sweet satin styles dominated the collection; I wouldn’t be surprised if the red carpet is studded with Sachin & Babi’s designs this season.
With an obvious athleisure bent, Cristina Ruales‘ collection combined nature with architecture for a structurally soft aesthetic. Ballet dancers stood en pointe off and on throughout the presentation…I thought standing in heels for hours was difficult, but I can’t imagine standing on the tips of my toes – impressive.
This collection could only be described in two words- Fancy Schmancy. Although my mom feels that’s not exactly a compliment, I disagree. The shimmering satin stunners, glittering gowns, and impactful prints left me wishing their designs came in plus – I could see plenty of curvaceous actresses and singers strutting down the red carpet in any Rubin Singer creation.
Daily Front Row & Target NYFW Kick Off Party:
What would NYFW be without a party? The Daily Front Row (that ubiquitous over-sized magazine that is stocked at every legit NYFW location) & Target teamed up for a kick-off party and unsurprisingly, it was fabulous. Contray to popular belief, “fashionably late” is actually not a smart move if you’re attending a popular party; show up late and you’ll be lucky to snag a single tuna tartar crispy rice bite or swig of raspberry-dotted champagne. We always show up right on time (we being me & my plus one – and yes, I know that’s grammatically incorrect, but it’s accurate)